INFLUENCER MARKETING examples
Web Summit is Europe’s premiere marketing and technology conference which has grown from 400 attendees to over 50,000 attendees. Web Summit’s goal was to introduce influencer-driven programming to its audience, and nurture relationships within the influencer community. AMF was hired to launch this initiative with a mandate to target well-known influencer talent with large social reach to share insights into the influencer mindset.
AMF targeted Youtube influencers Mamrie Hart and Meredith Foster to capture the experience of the conference and discuss the legacy of social media in a talk. The result was a 300% increase in Web Summit’s FB live viewership during the time slot for their talks, and increased buzz for the highly attended panel.
Jim Gaffigan + Yankee Go Orange For Hunger
The New York Yankees and the Food Bank for New York City hosted its annual “Go Orange To End Hunger” Campaign. The event held at Yankee Stadium, included influencer and celebrity, Jim Gaffigan. Similar to social media posts, Jim documented the experience with his 2 children attending the private luxury suite event through Twitter, Instagram, and Periscope.
Jim captured the experience of being on the field at Yankee Stadium for a check presentation as well as watching the game to raise awareness and support for the Food Bank for New York City's hunger-relief programs.
Jim achieved over 5 million in reach for the Food Bank for New York City with an approximately 10% uptick in website views for the organization.