CAMPAIGNS AND PARTNERSHIPS
ADA "DANCE DARE" CAMPAIGN
AMBER ROSE x ZOOBE PARTNERSHIP
The American Diabetes Association (ADA) launched a social media campaign- the Diabetes Dance Dare. The goal of the Diabetes Dance Dare was to spread the message of health, wellness and prevention in the fight against diabetes. Celebrities, high profile names, and sports figures showed their best moves on their social platforms from Facebook to Twitter to Instagram to bring awareness to to diabetes and change the course of the disease. The organization achieved over 1 billion in reach and engagement.
Participating talent include Camilla Ceballo, Omari Hardwick, Mark Cuban, Mike Epps, Empire's Serayah McNeil, KeKe Palmer and more!
Amber Rose broke barriers in the tech world with the launch of her Muva/Amber Rose 3D character. Powered by the Zoobe app, users were invited to create their own confident and empowered Amber Rose character to use in their social media messaging. Amber's army of “Rosebuds” were able to customize her character into their own alter ego and communicate as their favorite celeb on social media.
The Zoobe partnership with Amber Rose gained over 22 million media impressions. Amber posted videos of her character on her Instagram which on average yielded over 1.5 million views.
TIFFANY DUFU, THOUGHT LEADER + AUTHOR
Nationally-recognized expert on women’s leadership and adviser to Fortune 500 companies, Tiffany Dufu, released her first memoir- Drop the Ball. Drop the Ball is based on showing women how to cultivate the single skill they really need in order to succeed: the ability to let go. With the powerful message of Drop The Ball, Tiffany was seeking to create a social campaign that would amplify, engage, and convert to book sales.
AMF developed and executed a social strategy, curated content, and managed social post to Tiffany's account.
NEW YORK FASHION WEEK
Nolcha Fashion Week is the leading award winning fashion week platform of innovative independent fashion designers. Held simultaneously with New York's Mercedes Benz Fashion Week, Nolcha Fashion Week showcases emerging, next generation designers from around the globe through runway shows and exhibition.
AMF was instrumental in having celebrities including Olivia Culpo, Mel B, Christina Milian, Kat Graham, Coco Rocha, The Real's Jeannie Mai and Adrienne Bail, and more document their experiences across social from the event leading to over 10 million impressions!